Marketing (Mkt)
Overview
Marketers facilitate the exchange of goods, services, and ideas, which is fundamental to the success of all organizations. They work for all kinds of businesses, non-profit organizations, and government. Recent graduates of the marketing program have careers working for advertising agencies, market research firms, sports teams and leagues, government agencies financial services, consumer goods manufacturers, health care organizations, retail stores, and diverse service-oriented firms. Marketing positions have diverse titles and responsibilities that include: market analyst, marketing director, client-relations, professional sales, sales manager, merchandiser, product development manager, media director, and corporate communications manager.
Marketing Management interns gain experience building bridges between the organization and its customers and other important constituents. Through their internships, the student will develop strong communication abilities (speaking, writing, and listening), an analytical mind, creativity skills, and quantitative capabilities, all of which are critical to the success of the Marketing Manager.
Key Course Highlights
- Two-course sequence in Marketing Research
- Marketing Planning and Strategy
- New-Product Development
- Consumer Behavior
- International Marketing
- Integrated Marketing Communications
Internship Project Samples
- Collaborate marketing programs team to execute lead generation programs
- Assist in developing, launching and reporting on outbound email marketing
- Support marketing programs team with various projects related to sales lead generation programs
- Develop, plan and execute event promotions, including email and telemarketing
- Manage various database projects including uploads and contact analysis
Internship History
Active Company Participants
The following participating companies have taken Mkt students in the recent past (within the last 5 years):
- A-dec
- Allied Systems Company
- Biamp Systems
- City of Springfield
- Concept Systems
- Intel Corporation
- Leatherman Tool Group
- Oregon Department of Transportation
- Warn Industries
- West Yost Associates
Student Participation
Participating Universities
MECOP currently accepts Marketing students from the following universities:
Internship Timeframes
The following timeframes have been laid out by our participating universities for when an internship should be offered. These timeframes have been structured to allow students to participate in the program and not fall behind on their upper-division coursework schedule beyond the terms that internships overlap.
Oregon State University
- Junior Year: Summer-Fall Internship
- Senior Year: Summer-Fall Internship
- Spring-Summer Internship: Internship occurring during Spring and Summer school terms (March through September).
- Summer-Fall Internship: Internship occurring during Summer and Fall school terms (June through December).
Coursework Requirements
Each participating university discipline has a set of required courses that must be taken to stay on schedule for program participation. Theses requirements are optimized to provide the necessary skills to participate in MECOP's internships while minimizing the amount of time added to receiving a degree. If you are a student and want to discuss your current academic qualifications please see our directory of advisors for a list of staff members familiar with MECOP.
- For a full listing of coursework requirements, please visit: https://www.mecopinc.org/students/course-requirements
- Need a spreadsheet to plan your coursework? For sample worksheets, please visit: https://www.mecopinc.org/students/curriculum-plans
Coursework Requirements:
Academic Advisors
- Need to talk to an advisor familiar with MECOP? For advisor contact info, please visit: https://www.mecopinc.org/universities/advisors